We believe deeply that everyone has the right to look and feel their very best. And, when you are a woman of color shopping for makeup, you shouldn’t have to sacrifice skin health to have great looking makeup in shades for your deeper skin tone. That belief is at the core of why we exist and fuels us to make high quality products in inclusive shades.
We experience the same problems many women of color have with makeup and beauty products that aren't made with their specific skin needs in mind. Our founder's background as a woman of color and product chemist gives us the unique ability to formulate, design and manufacture products that meet the needs of inclusive beauty consumers. With Hue Noir you'll find makeup in stunning shades for brown and black skin tones. But even better, all of our products are infused with natural ingredients. They are gentle on the skin and EVERY PRODUCT HAS HEALTHY SKIN BENEFITS.
Lipsticks, lip glosses and balms that will put your pout on point with color and shine
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Our True Hues Flawless Finish Foundation comes in true to skin-tone hues. Check out our guides to find your shade and shop now.
Shop with confidence. We back all orders with Our Hue Guarantee. If our product doesn't work for you then it doesn't work for us. That's why we offer a no hassle exchange or money back guarantee within 30 days of receiving your order.
December 11 2023
We’ve put together our Holiday 2023 Gift Guide to make the process of choosing gifts for the beauty lovers in your life a little easier. Check out gift ideas from our guide in this blog and head over to Holiday Collections for the complete list of options available in our store.
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November 20 2023
As we gather with our loved ones to celebrate this special holiday, it's only natural to want to look and feel our best. However, with all the cooking, hosting, and socializing involved, finding the time and energy for a full glam makeup routine can be daunting. That's why we've rounded up some easy fall makeup looks.
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November 10 2023
Fall 2023 makeup trends with their rich hues and deeper tones often lend themselves to deeper skin tones. The trends this season give us the perfect opportunity to mix and match colors and create extremely flattering looks for Fall.
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