our story


At Hue Noir, we are on a mission to change the face of beauty by putting multicultural women at the center of the modern beauty movement. We’ve blended SCIENCE + TECHNOLOGY to develop luxurious and innovative makeup solutions ideal for customers with nuanced skin tones ranging from fair to deep.

 Our brand was founded by Paula Hayes, a product chemist who is also a woman of color. Thanks to her expertise, we develop proprietary makeup formulas calibrated with multicultural women in mind. Our products provide longer wear, oil absorption, moisturization and excellent color payoff whether the goal is transparency or opacity.